Home

 TIERRA DEL OJO emerged as a response to the need to create and elevate oneself amidst a complicated world.

This eclectic land seeks to reclaim ancestral symbols, freeing them from negative connotations in order to empower us through art.

Though its focus is visual, Tierra del Ojo is not confined to any specific style, discipline, or format. It deeply values the subjective distinction triggered by a first impression in each viewer—this moment becomes the driving force behind the effort not to go unnoticed (which is quite difficult in a world saturated with images, especially in these times with the rise of A.I., or artificial intelligence).

Emphasis is placed on form, prioritizing the personal aesthetic experience over the original concept—one that, in this kind of creation, does not aim to impose itself or devour the image. This imposition has led to a decline in visual language, particularly in education and exhibitions within the legitimized spaces of what is known as “The Institution of Official Art,” meaning museums, galleries, university education, and auctions. Therefore, Tierra del Ojo takes a stance in opposition to the conceptualist trend that has long affected visual language.

This space not only exhibits original creations, but also celebrates and shares what motivates and inspires—from audiovisual works to literature, music, and more.

The common thread, though not always, is often a kind of “sweetened darkness” and creation for the sheer pleasure of it—highlighting the importance of creating in order to see and enjoy. Yet it does so without forgetting the concept linked to creation itself, since everything begins in the world of ideas. However, the intention here is to transcend that world and to value the viewers’ reinterpretations, which, in Tierra del Ojo, are understood as branches and expansions of the original work created by an author.

Within this context, we emphasize resistance to the complete automation of art by artificial intelligence—though we do accept its use as a tool or time-saver in certain processes. We care about works that carry a certain level of quality, and we stress the need to preserve human creativity in the face of technology’s growing influence. We support technology as a tool, not as the orchestra conductor.

Ultimately, Tierra del Ojo presents itself as a seedbed of ideas, where the interpretation of the "world of ideas" is materialized through the creative process. With a philosophy that embraces magic, nature, and energy, it seeks not only to create, but also to offer an energetic process as a contribution to the world—understanding art as an act of psychomagic, drawing inspiration from Alejandro Jodorowsky’s vision of what he calls “Psychomagical Art.” In Tierra del Ojo, this concept is used to transcend dimensions and converge at a point where heart, mind, and material reality intertwine. This is the map toward our Tierra del Ojo.

---

Note: On the night of Tuesday, April 26th, 2022—very late—I discovered Alejandro Jodorowsky. I’m embarrassed by my ignorance; I had heard his name before, but I never imagined that his thinking would resonate with me so deeply. Then I saw that he is an artist, filmmaker, surrealist—and I wondered how I only came to discover him at age 93!
Not long ago, I heard someone mention psychomagic, and I felt that what I want to do in Tierra del Ojo might in many ways have something to do with that. But I didn’t know where the concept came from, and today, while Googling, I found Alejandro Jodorowsky.
In the end, maybe life meant to give me this little gift just now. Knowing that someone like him exists in this world—and that his ideas resonate with mine so strongly—filled me with joy and optimism.
Thank you, Universe!

Tierra del Ojo was created around 2016 by Mariana Paulcan.